Dose #184: Happy Holidays - Last Issue of 2025

Wrapping Up 2025 with a Little Magic

Author

Matt Holman
December 09, 2025

Matt here with your weekly Subscription Prescription 💊

2025 is drawing to a close, and this will be our last dose of the year. To keep things light, we’ve got a Klaviyo Analytics webinar you can sign up for happening next week, some of my favorite doses from this year, and a special offer on audits.

Analytics, Klaviyo, and Subscriptions - A Deep Dive

One thing you’ll see in this newsletter and podcast episode is a frustration with analytics. It’s difficult to get the information you want in a manner that is repeatable and accurate. That’s why I’m always on the hunt for new platforms and approaches.

Flaunt is creating something special - more of a conversational analytics tool that lets you ask questions - instead of just building out dashboards.

Want to see it in action? Join us for a join webinar on diving into Klaviyo analytics on December 16th, 12pm ET. You’ll not only see how it works, but we’ll be sharing some of the key data we pay attention to when auditing subscription brands and Klaviyo.

Don’t miss out! Grab your spot here:

My Favorites Doses From 2025

If you’re looking for a little extra dose of inspiration this time of year, I’ve got you. Remember each newsletter links to a podcast episode you can listen to as well:

Acquisition Tips:

Retention Tips:

Subscription Tech:

Special Audit Offer

In addition to our project work and retainer clients, we run paid audits for a lot of brands. If you’re growing and wondering what your program needs - and want to know where it can go - then an audit may be just what you need.

This is what we dive into:

  1. Website & PDPs:

    1. What’s holding back your conversion rate?

    2. How you can acquire more subscribers with better design + better offers

    3. Yo Pretty Boy saw AOV jump $23 with clearer offers.

  2. Email & SMS:

    1. Are you building habits - or just sending confirmations?

    2. See the comms you should be sending and how, to improve retention.

    3. LWK upgrades ~1.5% of subscribers to quarterly subs each month from a simple email offer.

  3. Churn Management:

    1. Increase your cancel save rate by 10%+ with smarter interventions.

    2. Understand why people are leaving and what you can do to keep them.

    3. Respire saw their save rate go from 5% to 16% in one month.

  4. Upsell & Loyalty:

    1. Is LTV growth baked into your post-purchase journey?

    2. Get a clear picture on where your brand can connect the dots for subscribers.

  5. Analytics:

    1. Understand what’s really going on in your subscription program

    2. Find wins, problems to fix, and what you can bank on

As a special offer, anyone who books their audit by the end of December will also get:

  • Custom Cancellation Flow Optimization - designed for your platform (Skio, Recharge, Stay, Loop, Autoship, etc.) and tailored to deflect churn before it happens.

  • New Billing Reminder Email (copy & design) - a polished, habit-reinforcing touchpoint that reduces failed payments and doubles as an upsell driver.

Find out more, see examples, and book your audit by scheduling a call here.

See You in 2026

That’s it for now. We’ll be back in January with fresh episodes, starting with an interview from CRO specialist and Enavi founder, Anthony Morgan.

Until 2026, that’s your Subscription Prescription. ðŸ’Š

 - Matt Holman 🩺

The Subscription Doc