Dose #103: Unlock SEO Magic for Your Subscriptions

How to drive more of the right traffic to your website

Matt here with your weekly Subscription Prescription 💊

SEO builds out a great channel - organic search. Refining the strategy to go after pain points will give you a better shot at closing the sale. In this week’s dose, we dive into stronger SEO strategies to drive sales for your subscriptions.

This week’s dose needs the podcast to be complete. I’ve condensed some of the interview insights below, but listening to the full interview will bring a ton of value. Scroll to the bottom for links.

Changing the Game in Loyalty

Is your loyalty program inspiring customers to engage with and buy more from your brand?

In a world where points programs miss on what your customers want and need, Upzelo is changing how you can engage with customers.

Upzelo is a customer loyalty, referrals, and rewards platform specifically designed for online and retail stores. They’re building something special, that focuses on how your customers shop, refer, and pick winners for their repeat business.

Take a moment and check out there platform to see something different in the loyalty space!

This week, we're taking a deep dive into the world of SEO for subscriptions. We're lucky to have some golden insights from Josh Piepmeier, an ecommerce SEO maestro from Noticed your traffic's up but your conversions aren't? Want more of the right traffic?

This edition's crafted just for you.

From Clicks to Customers: Refining Your SEO Strategy

Here's a scenario most brands encounter with SEO: their website's traffic is hitting the roof, but their sales just don't match up.

The culprit? It's often the nature of the traffic—lots of window shoppers but few serious buyers. The real game-changer comes when you start peeling back the layers to see which traffic leads to sales. By honing in on this, you can shift your SEO efforts to attract more of those high-intent visitors who are ready to hit 'buy.’

Understanding Brand vs. Non-Brand Search

When tuning up your SEO strategy, keep this in mind: not all searches are created equal:

  • Brand Search: Folks search using your brand name or specific trademarks. They already know you and are keen to learn more about what you offer.

  • Non-Brand Search: Then there's the other side of the coin. These are searches related to what you do or sell but don't include your brand name. These searchers are in the early stages of the buying process and might not know your brand yet.

Beyond Keywords: The Analytical SEO Approach

Moving from a broad-brush keyword strategy to a sharp, conversion-focused approach means getting down to the nuts and bolts with your analytics.

Which pages are making the grade for converting visitors into customers? Is it the crystal-clear product descriptions, the seamless navigation, or perfectly placed calls to action? Understanding these elements can revolutionize your approach to SEO.

Content That Closes Sales

Great SEO isn't just about pulling in anyone; it's about pulling in the right someone. Enter "pain point SEO." This is where you craft content that zeros in on specific issues or questions your potential customers have. By addressing these directly, you position your brand as the go-to solution, drastically boosting your chances of sealing the deal.

Advanced SEO Tactics for Subscription Brands

Let's push beyond the basics. How about using schema markup to boost your product's visibility in search results? Or leveraging social proof to strengthen your site's credibility? Also, don't overlook the growing influence of voice search. Ensure your content is primed to answer the real questions people ask their digital assistants.

Continuous SEO Evolution

In the lightning-fast digital marketing arena, SEO isn't something you can set and forget. It demands constant vigilance and adaptation. Keep your content fresh and aligned with the latest search trends and algorithm changes. Monitor your SEO performance and tweak your strategies based on real data about how your audience behaves.

As we wrap up this week's deep dive, remember that SEO is more of a marathon than a sprint. It's all about forging lasting connections that attract, convert, and keep your audience coming back for more.

Effective SEO can transform your business from passive browsing to active buying. Catch you next Tuesday for your next dose of Subscription Prescription!

 - Matt Holman 🩺

The Subscription Doc

Catch this week’s dose on the podcast or YouTube: